I agree with what has been posted in the last few days.
There are plenty of tour operators going (profitably?) to Greek resorts with more expensive transfers than Plakias. FC prices were very low, but I'm amazed what John R has reported, that they are lower than 9 years ago. For 2005 they were significantly less than Olympic and Kosmar and both of these last two struck me as good value. They were miles less than the other small operators going to Plakias and also much less than going independently, for those travelling out of season at least.
I can't believe it is too difficult to cost the holidays and charge accordingly. I, for one, want good value, but the bottom line is that I want a good holiday and a few tens of pounds either way is not something which would deter me from the holiday I want. Just compare what you might pay in a reasonable UK hotel for one night (or even self catering) and it is obvious that the value is excellent.
Let's all hope that Kosmar are successful and expand their Plakias operation for 2006 onwards.
Mike