Hi folks - just had lunch in Mirthios (Plateia) with John and Zell who told us about this forum. The waiter in Freddie's (Marco) is Stella's son.
First Choice have been "pulling out" of Plakias (in some cases have been pushed out) ever since we came to live here ten years ago.
As far as we can establish, FC accommodation in Plakias is often described as not available on their site, even when we know this not to be true. The reasoning seems to be that they will not 'release' accommodation here until a high proportion of their rooms in places like Malia and Hersonissos have been let. This is because they are required to guarantee payment to property owners in those places for the entire season, whether or not they take up the rooms.
In Plakias the deal seems to be that FC will only pay for rooms which are occupied, leaving the owners to find 'casual' visitors if FC don't fill them.
It was this sort of mucking about which caused several of the owners here (e.g. Kostas and Kostoula of Anemone Apartments) to tell them to sling their hook! K&K found that previously regular visitors to Anemone were staying elsewhere in Plakias in accommodation booked through other agencies. They would visit K&K to apologise for not being able to stay with them because "the rooms were not available", only to find it empty.
So, as far as we know, FC are not "pulling out" - but they would far rather you stayed in their accommodation elsewhere on the island.
Best tip? - DIY
Cheers
Eddie