There are several mentions in the forums of "Going Independent" to Plakias. I have never done this on any holiday, in fact I have never seen the attraction, especially as one of the correspondents admitted that you didn't save money. Let me explain my reasons and perhaps some of you will try to convince me otherwise.
The one think I look for on a holiday is relaxation and a minimum of stress. That's one reason why I enjoy resorts such as Plakias so much. This was admittedly more important when I worked (I took early retirement a year ago but it still applies). For this reason I have never hired a car, looking on it that this is one aspect of 21st century life I can do without (buses in Greece are an interesting (?) holiday experience). I don't want the hassle of a taxi journey from an airport or looking for a studio on arrival. I like the fact that a rep meets you at the airport, says "you're in Coach C in the car park", and am dropped off outside the studio. I like sitting on the plane knowing there is a bed with my name on it! I have never been pressurised to buy excursions etc by a rep and in a new resort find the welcome meeting is a useful source of information and meeting other holidaymakers. When I used to holiday with my daughters I found a rep invaluable when one of them was ill and he prevented this from becoming a stressful experience. I always book as soon as the brochures come out (I want to go where I choose to, not take what is left the week before, even if I pay a bit more).
Talking of cost, over the last 5 years I have paid only around £200-240 for 2 weeks in both May and Oct (always Greece), including insurance. Good value or what? You need to know who is offering good discounts. Admittedly the rep is often not too well informed in May but in Oct they always are.
Someone mentioned Smart Holidays and I checked out their brochure. Yes, they have a better selection in Plakias than either Olympic or First Choice. However, you have to book the flight separately and get yourself to and from Heraklion airport. The latter would cost best part of £100 for the two way journey.
I accept that the Internet has made booking independently easier but would be interested in the counter view from some of your correspondents.
Mike G