We went back last year for the first time in about 25 years and wondered why we had taken so long to go back! No, its not as cheap as it used to be and, certainly, there had been quite a bit of development in 25 years, and the transfers from Heraklion airport were so horrendously expensive we hired a car instead but it was brilliant! Sunbeds were 5 euros a pop, beach is great, Mikro Amoudi is a bit packed but lovely, Souda is a bit stoney but lovely. Didn't feel any of the restaurants we visited were particularly expensive and the local hooch wasn't bad. Old hippy vibe still strong. Far end of beach still naturist. Going back this year...............what more do you need to know!